Moutai’s Liquor-Filled Chocolates Spark Buying Frenzy in China

A surge in demand for liquor-filled chocolates launched by Kweichow Moutai in collaboration with Mars Inc.-owned Dove has driven prices up by as much as 180% on the second-hand trading platform Xianyu. Originally priced at 35 yuan ($4.80), a box of two chocolates, sold under the name Maoxiaoling, can now fetch up to 99.99 yuan. Responding to the overwhelming demand, Kweichow Moutai — China’s leading liquor brand — announced that it is boosting production and strongly advised consumers to only buy the chocolates from official stores. Kweichow Moutai unveiled the liquor-filled chocolates on Sept. 16, shortly after launching an alcoholic coffee drink in partnership with Luckin Coffee earlier this month.

tips

frenzy 疯狂

surge 汹涌

surgeon 外科医生

surgery 外科

liquor 白酒；液体（和酒相关的液体）

liquid 液体（液体）；透明的

overwhelm 淹没；打击；压倒；制服

alcoholic 酒精的

alcohol 酒；酒精