Adidas brings in $437 million from the first Yeezy sale.
2023年8月7日小于 1 分钟
Adidas brought in 400 million euros ($437 million) from the first release of Yeezy sneakers
left over after breaking ties with Ye, the rapper formerly known as Kanye West, as the German sportswear maker tries to offload the unsold shoes and donate part of the proceeds
to groups fighting antisemitism
and other forms of hate. The first batch of shoes released in June, which sold out, helped the company reach an operating profit of 176 million euros in the second quarter, better than it originally planned, Adidas said Thursday. A second sale started Wednesday.
tips
sneaker 帆布胶底运动鞋
proceeds 收益
antisemitism 反犹太注意