What Does Your iPhone Color Say About You? Red Is for Attention

By every measure, phones are extensions of us. We use them to shop, bank, find new music and make calls. And now, like children selecting backpacks for the first day of school, we’ve started to become particular about their hue. For companies like Apple, which recently added lemon yellow to its iPhone 14 and iPhone 14 Plus lineups, this is a mission accomplished. “Companies have realized over the years that if you can offer more color choices, you basically increase your consumer base,” said Reiko Morrison of consumer trend forecasting agency WGSN.

tips

particular：n. 个别；a. 特别的，独有的；挑剔的

hue：色彩（Color Palette 调色板 🎨 in photoshop）

iPhone 14 Plus lineups：14 plus 系列

forecast：预测