Estée Lauder, L’Oréal Look to Local Investments to Grow Business in China

Some of the beauty industry’s biggest players are finding a rocky road to winning shoppers in China. Their response: invest locally. Estée Lauder and L’Oréal for years have aimed to boost their business in one of the world’s largest consumer markets, where demand for beauty products is high. But a slower-than-expected rebound from Covid-19-related restrictions as well as stronger performance from homegrown brands are pushing multinationals to sharpen their investment presence in the country, company executives and analysts say.

tips

a rocky road：一条坎坷的路

rebound：返回；弹回（bound 跳跃；弹起）

multinational：n. 跨国公司；a. 多国的

presence：表现；势力