Estée Lauder, L’Oréal Look to Local Investments to Grow Business in China
2023年5月15日小于 1 分钟
Some of the beauty industry’s biggest players are finding a rocky road to winning shoppers in China. Their response: invest locally. Estée Lauder and L’Oréal for years have aimed to boost their business in one of the world’s largest consumer markets, where demand
for beauty products is high. But a slower-than-expected rebound
from Covid-19-related restrictions as well as stronger performance from homegrown brands are pushing multinationals
to sharpen their investment presence
in the country, company executives and analysts say.
tips
a rocky road:一条坎坷的路
rebound:返回;弹回(bound 跳跃;弹起)
multinational:n. 跨国公司;a. 多国的
presence:表现;势力